How your website looks is very important. It is your storefront online.
For most people,certainly be their impression of your business, so it is essential that you make that first impression count.
Fortunately is that keeping in mind a few fundamental regulations as well as making some easy tweaks to your website, you can take it from dull to dazzling. You could develop a web site that draws in site visitors, transforms clients, and aids you construct a prosperous as well as interesting business.
Here is a list of the 40 must-have features you should have on your business website.
- Invitation To Friend/Follow On Social Media
Social media is more than just a fad or a tactic that you can use to build an audience. It’s as essential for most industries as a website itself. And merely having a social media “presence” isn’t enough; you have to let people know you’re active on social media by inviting them to interact.
There are many ways to accomplish this; one of the simplest is to extend an invitation – “Follow me on Facebook,” for example, and include a link to your page.
- Quality Logo/Header
The world of Internet marketing is very competitive. While you can create your own blog header, you should probably leave it to the professionals unless you happen to be a design whiz. Make an investment in your brand and your business by creating a strong and relevant header and logo to represent your business.
- Easy To Navigate
Make sure your visitors can find their way around your website quickly and easily. If you’re uncertain about how to accomplish this, then study websites that you visit often. Notice how they guide you through the site. Do they provide relevant and easy to recognize navigation tabs? Does the flow of the site seem logical? Is there a search function so you can head directly to the page or information you’re looking for? If in doubt, invite a relative or a close friend who has never seen your site to look round it and tell you if they found it easy to find their way round or not.
- Interaction / Comments
Does your website invite visitors to comment on your articles and blog posts? One of the best ways to not only measure engagement, but to also create it, is to take a look at the level of interaction on your site. With WordPress you can turn comments on and off and you can allow comments for a specific period of time.
Some business owners choose to not allow comments, but if you don’t then you may be selling your visitors short. Engage them in conversation and invite interaction and comments. You’ll not only learn a lot about your audience, you’ll help build a loyal community of customers.
Another option is to include Facebook comments. That way the conversation on your blog is continued on Facebook, where more people are likely to see and interact.
- Social Bookmarking
Social bookmarking not only adds value to your visitors and prospects, it also helps boost your traffic and brand awareness. By adding a social bookmarking function to your site, your visitors can bookmark using the bookmarking service of their choice. There are several top quality WordPress plugins that make social bookmarking easy. You can add buttons for the primary sites like Reddit and Pinterest. When someone bookmarks your site it’s added to their account, where other users can browse and share. Be sure you’re featuring the bookmarking sites that appeal most to your audience.
- Fresh and Catchy Content
The single most important thing you can do to transform from bland to brilliant is to create the best content possible. Fresh content means that your content is recent and it’s topical.
You’re not creating content about something that happened five years ago or even five months ago. You’re creating content about what’s going on right now. And catchy content varies depending on your niche and your audience.
The most important thing to remember when contemplating what makes something catchy is what voice and style you want to communicate to your readers. Are you serious? Funny? Controversial? What makes your content interesting, different, and valuable to your reader? Be unique.
- Archive Content With Clearly Distinguishable Keywords
This function is particularly important if you have a blog or other WordPress based website. Make finding information easy for your visitors by creating archives. Archives are essentially directories for old content.
No one wants to search through page after page of old content just to find something they’re looking for. They want to be able to find what they need with a few clicks of their mouse. Use keywords that accurately describe the subject of the content to organize your archives.
- Inquiry Form
What do you want people to do when they’re at your site and they have a question? You might already have a FAQ page (hopefully you do), but what if the answer to a visitor’s question isn’t on that page? Ideally, you want your visitor to be able to reach out and ask their question. This keeps them engaged and connected to your business.
To make this happen, it has to be easy for them to contact you. One of the simplest ways to accomplish this is to have a contact form or an inquiry form on your site. They enter their email address, subject line, and ask their question. You or your customer service assistant receives the message and can promptly respond.
- FAQ Page
Including an FAQ (Frequently Asked Questions) page on your website helps make it more user friendly. Create a list of the most common questions you receive and turn it into a separate page on your site. Make sure that like all your other valuable pages, this FAQ page is easy to find and read. As you receive more questions, you can add to the page.
Also, consider occasionally linking to other important internal pages. This can accomplish two things. It can help keep your visitor on your website longer. And it can help boost the rankings for the page you’re linking to.
When you’re creating your FAQ content remember to make it valuable and easy to understand, and don’t forget to include your unique voice in the content. If you’re witty when you create blog posts then be witty when you create your FAQ page. Consistency helps strengthen your brand.
- List Of Awards Earned and/or Recognition
If you or your business has been recognized for anything relevant to your industry then by all means make sure it’s acknowledged somewhere on your website. Awards and recognitions give you a boost in credibility.
If you haven’t won an award or received any relevant recognition, that’s okay. You’re certainly not alone. Consider including a campaign to win an award in your business planning. Get involved in your industry and get acknowledged.