Mobile marketing is an important tool of any well planned marketing campaign. We show you how you can do it effectively for maximum results.
Every morning my alarm goes off at 6:00am.
I would love to say that I jump out of bed full of the joys of spring but that would be a lie.
After thumping my alarm clock the very next thing I do, before I even get out of bed, is reach over for my iPhone and check my email.
I don’t just do it once. I check it again during breakfast and then again on the way to work. In fact I have probably checked my mail 5 or 6 times before I have even turned my computer on at the office.
Am I alone? I don’t think so. I am sure that most other people with Smartphone follow a very similar routine.
Almost every mobile user has a Smartphone these days and the number of people reading their email on a mobile device is increasing all of the time.
What this means is that you need to be creating emails that are mobile friendly. That is an email that displays perfectly no matter if a person is reading it on a desktop computer, a tablet or a mobile device.
If that sounds complicated or daunting don’t worry. It isn’t. However, it is vitally important that you take action make sure that your company emails are mobile-friendly.
To keep you right, here are some simple steps that you can make to ensure that your emails can be read by all of your customers no matter what device they are using to read the email.
1. Your content needs to be simple and concise
All of your emails should be simple and concise but it is even more important when designing them to be read on mobiles. You only have a small screen at your disposal so you need to keep your email design very clean and simple.
2. Use a single column template
Simple layouts work best on mobiles because of the limited space allowed on the screens. Using a single column clean template will work better and be much more flexible on all screen sizes than having a harder to navigate and view 2 or 3 template. Your readers don’t want to have to scroll or zoom their way round the screen to read your email. Not only will they not bother reading it but they will not see the call to action either. It will be a waste of time sending emails out as they won’t be read.
3. Have a clear call to action
To get the best success from your email marketing campaigns you must tell your readers what you want them to do. For example are you telling them about a special offer and want them to visit the web page? If so, tell them. Do you want them to click the buy button? Again, tell them.
It is vital to put the call to action in a prominent place where it can be seen. Make sure your link or buy button is easily seen. Whatever call to action you want them to make, it must be loud and clear.
Don’t be tempted to confuse things by having multiple calls to action. It will complicate things and look messy. Remember that your goal is to be simple and concise. On a mobile, your customer’s finger is the new mouse so you need to make sure that your links or buy buttons are easy to click.
4. No tiny fonts please
There is no point sending out an email if it can’t be read. We recommend that the minimum size font that you want to use is 11pt for body text and 22pt for headlines.
Another point to bear in mind is that a lot of people turn the brightness down on their mobiles to conserve battery life so always try to use dark font colours on a light (preferably white) background to make the email easily read.
5. Images are great….but don’t overdo it.
It is best only to use images that are essential to your email. The reason being is that some Smartphone’s turn images off by default. If your email has a lot of images all your customers might see is a lot of white space or indicators showing where the images should be.
So use images by all means but we always recommend that you include image descriptions (alt text) to let your readers see what the image is even if it is not displayed.
Before you send an email out to your subscribers it might be a good idea to see a preview first by sending it to yourself. If you are happy with and it looks great, send it out.
As you can see, it is not too complicated but by investing a little thought and work into your email design it will make it much easier for your subscribers to read your email no matter where they are or what device they are using.
You might feel confident to make these changes yourself but if you are not or simply don’t have the time to adapt your email design please contact us. That is what we are here for and will be glad to help.
We are passionate about helping every local business in our area to succeed online. Internet marketing isn’t the future. It is happening now and it really makes us sad to see local companies either ignoring the changes going on, or worse, being so daunted that they are scared to do anything.
Every local business that we help to thrive online is amazed adapting their business online is not as complicated or expensive as they thought. They love the fact that it has given their business a new lease of life. Not only do they have a presence on the high street but they are gaining brand new customers all round the world who would normally not have heard of them.
That is what makes the internet so exciting and you can be part of that. Email and mobile marketing are just a couple of areas of our expertise. We have many more marketing strategies that will excite you.
We look forward to hearing from you and sharing them with you.